Display support



Feb. 19, 1957 J. D. DESMOND ET AL DISPLAY SUPPORT Filed Feb. 28, 1955 Wv 470 m ma DISPLAY SUPPORT John D. Desmond and Raymond A. Cote,Philadelphia, Pa., assignors to Container Corporation of America,Chicago, 11]., a corporation of Delaware Application February 28, 1955,Serial No. 490,807

6 Claims. (Cl. 206-45.19)

This invention relates to display supports and more particularly todisplay supports formed of foldable paperboard.

Objects of the present invention are to provide an attractive form ofpaperboard display support particularly adapted to retain resilientlyone or more fragile, elongated articles such as bottles; to form thesupport in such manner that it can be manufactured originally inflattened or collapsed form for shipment to the packer, and adapted tobe set up easily and quickly to receive one or more filled receptaclesand retain them in display condition; also to form the support in suchmanner as to provide effective cushioning means for the receptaclesretained in the support whereby the filled receptacles will haveadequate protection during shipment even in the event the shippingcontainers enclosing the filled display supports are subjected to roughor careless handling.

Other objects are generally to improve and simplify paperboard displaysupports so as to provide for eflicient assembly of fragile elongatedarticles, such as bottles, within the support and at the same timeprovide an attractive counter display for use at point of retail sale.

Additional objects and advantages will become apparent as thedescription proceeds.

In the drawings:

Fig. 1 is a perspective view of the display support in set up conditionready to be loaded with articles;

Fig.2 is a cross sectional view taken along line 22 of Fig. 1;

Fig. 3 is a longitudinal sectional view, a portion of th mid sectionbeing broken out, taken along line 33 of Fig. l; and

Fig. 4 is a view of a preferred form of blank from which the displaysupport is constructed.

The display support, as herein disclosed, provides a neat, attractiveand sturdy paperboard holder in the form of a frame with hollow sectionscertain of which are formed with apertures for receiving the ends ofarticles, such as small bottles of perfume or other cosmetic, therebeing inner cushioning means provided to receive contact of the ends ofthe articles and effectively cushion them from shocks during handlingand shipment. The flexibility of the paperboard is such that the supportmay be set up in finished form after which the bottles or other articlesmay be inserted in place by slightly forcing apart the aperturedportions of the hollow sections. As soon as the ends are in place theapertured wall snaps back into normal position to hold the articlesecurely against accidental displacement.

Referring more particularly to the drawings, showing a preferredembodiment, the display support as a whole is indicated at 10, andgenerally comprises upper and lower walls 11, 12, and end walls 13, 14.It is preferably, although not necessarily, made from a single blank 15suitably cut and creased to provide all the necessary parts of theconstruction. The' form of blank shown F ted States Patent" See lendsitself in high degree to high-speed, and therefore economical,production.

The blank 15 is formed with longitudinal crease lines 16 and 17 betweenwhich are defined primary wall panels 20, 21, 22 and 23 which form theouter surfaces of the completed display support. Crease lines 18, 19 and19a, extending transversely of the blank, separate these panels fromeach other. Crease line 25, extending longitudinally of the blank,defines between such line and crease line 16 a series of narrow panelscomprising vertical panel portions 26, 27, 28 and 29 in the completedform of the display support. The longitudinal crease line 31 definesbetween such line and crease line 25 a series of panels preferably thesame width as panels 20, 21, 22 and 23 designated at 32, 33, 34 and 35.These form the panels facing toward the inside of the open frame.

A series of panels 36, 37, 38 and 39 is defined between crease line 31and the adjacent edge of the blank. These panels provide the verticalfaces of'the display support opposite panels 26, 27, 28 and 29. Forconvenience of description the three series of panels just described,carried by the primary panels 20, 21, 22 and 23, are referred to assecondary wall panels.

On the opposite side of the primary wall panels 20, 21, 22 and 23 acrease line 41 is impressed which defines between such crease line andthe crease line 17 a series of elongated panels 42, 43, 44 and 45. Asecond crease line 47, defines between such line and crease line 41another series of elongated panels 48, 49, 50 and 51. Between creaseline 47 and the edge of the blank are defined elongated panels 52, 53,54 and 55.

Panels 48, 49, 50 and 51, herein referred to as tertiary wall panels,constitute inner cushioning panels and the narrow panels on each side ofthe cushioning panels are vertical panels which function to position thecushioning or tertiary panels in their desired relationship to theprimary and secondary panels.

The blank is preferably cut away, as indicated at 56, 56, 57 and 57, atthe corners of panel 33 and cut away at 58, 59, 60 and 61 at the cornersof panel 35, and cuts are made at 62, 63 and 64 to separate the adjacentends of panels 36, 37, 38 and 39. By reason of these cut-away portionsand the cuts, the end portions of vertical panel 37 can be folded inset-up position to overlie the end portions of panels 36 and 38 andlikewise the end portions of panel 39 can be folded to overlie the otheradjacent end portions of panels 36 and 38. On the other vertical face ofthe display support the end portions of panel 27 can be folded in set-upcondition to overlie the adjacent end portions of panels 26 and 28, andthe end portions of panel 29 can be folded to overlie the other adjacentend portions of panels 26 and 28.

Suitable slits and cut-away portions are also formed in the tertiarywall panels and their attached portions. Slits indicated at 65, 66 and67, are formed between the adjacent ends of panels 42, 43, 44 and 45.The end portion of wall panels 49 and 53 are somewhat cut away, asindicated at 68 and 69, and the end portions of wall panels 51 and 55are cut away as indicated at 70 and 71.

For the purpose of assisting in the retention of articles the bottle canbe retained in one of the apertures 74 and the lower portion of thebottle can be retained in one of the registering apertures 75. v

Any suitable means can be employed for securing the display support ingenerally rectangular form. For this purpose there is preferablyprovided on the end of wall panel a tab member 76 having foldable,laterally ex tending wing portions 77, 77 at its end. These wingportions are adapted to be received in suitable openings in wall 23,such openings being provided by slits 73, 73.

The display support is preferably prepared in the carton plant in theform of a glued, collapsed tube. A convenient Way of effecting thisresult is to move the blanks longitudinally through a suitable gluingand folding machine which will apply adhesive to one surface of thenarrow wall panels 42, 43, 44 and 45. During the travel of the blankwalls 48, 49, 50 andSl and the walls 52, 53, 54 and 55 carried therebywill be folded over to lie flat upon the adjacent walls 42, 43, 44 andand walls 20, 21, 22 and 23. As the blank continues in its travelanother folding operation takes place. The four sets of walls justreferred to are folded over against wall 26, 27, 28 and 29 and theirattached walls 32, 33, 34 and 35. This brings the tertiary panels 48,4?, and 51 and attached portions 52, 53, 54 and into facets-face contactwith the secondary wall panels 32, 33, 34 and 35 and their attached wallpanels 26, 27, 28 and 29.

The third step is to fold over the wall panels 36, 37, 33 and 39 so thatsuch walls will come into flat contact against the surfaces of wallpanels 42, 43, 44 and 45 to which adhesive has been applied.

At this stage after the adhesive has become set, the display support isin the form of an elongated flat tube and is ready for shipment to theuser.

In the assembly of the display support intoopen or rectangular conditionthe operator takes up the flattened tube and, by compressing itedgewise, the tube can be brought to expanded form with the primary,secondary and tertiary wall panels all in spaced, parallel relation.While the tube is held in expanded form the four sections are foldedalong score lines 18, 19 and 190 so that the sections will assume arectangular form, as in Fig. 1. Due to the folding of the sections inthis manner the end portions of wall 33 and 35 connecting wall 33 withwalls 32 and 34 and the end portion of wall 35 connecting wall 35 with34 will be bent to accommodate the folding of the sections. After thesections have been brought into rectangular form the tongues 77 will beinserted in the openings provided by the slits 78 so as to hold thedisplay support in its rectangular frame-like shape.

The display support is now ready to receive the bottles or otherarticles which are to be retained thereby. In practice, where articlessuch as bottles are to be retained in the display support the over-alllength of the bottle is substantially equal to the distance between thetertiary panels 48 and 50, the secondary panels 32 and 35 are spacedrelatively closely to their adjacent tertiary panels so that only arelatively small portion of the length of the bottle will be receivedinto the apertures 74 and 75. Due to the resilience of the secondarypanels it is readily possible to insert one end of the bottle, such asthe neck end, into the aperture 74 and then force the bottom end of thebottle along the face of the secondary panel 34 until the bottom of thebottle moves along far enough to be received into the aperture 75 atwhich point the secondary panel snaps into normal position so that theedges of the aperture surround the lower portion of the bottle. Thebottle is then adequately held in place within the upper lower apertures74 and 75 and the ends of the bottle are in substantial engagement withthe tertiary panels 48 and 50.

When the one piece blank has been folded and set up to provide the openframe display support, as above described, each of the secondary panelsand its front and back panels together provide a first channel memberintegrally attached along a fold line to one side of the correspondingprimary panel. Also, each of tie tertiary panels and its front and backpanels together provide a second channel member integrally attachedalong a fold line to the other side of the corresponding primary paneland enclosing the first channel member, as will be clear from thedrawings. The blank may thus be machine glued and folded at high speed,which is conducive to volume production and low cost. Further, the frontand back panels of the second channel member seat on and are secured tothe front and back panels of the first channel member. That provides adouble channel structure for the walls of the open frame, which possessconsiderable rigidity and substantial mechanical strength, desirable inan open frame structure of this type.

While the present description sets forth a preferred embodiment of theinvention, numerous changes may be made in the construction withoutdeparting from the spirit of the invention, and it is therefore desiredthat the present embodiment be considered in all respects asillustrative and not restrictive, reference being had to the appendedclaims rather than to the foregoing description to indicate the scope ofthe invention.

We claim:

I. A display support formed from a one piece blank of resilient sheetmaterial such as paperboard folded to provide an open rectangular framehaving upper and lower walls and end walls, said upper and lower wallsrespectively comprising an outer primary panel, a secondary panel spacedinwardly from and parallel with said primary panel, and a tertiary panelspaced inwardly from and parallel with said secondary panel, saidsecondary panel being integrally attached along a fold line to one sideof said primary panel and said tertiary panel being integrally attachedalong a fold line to the other side of said primary panel.

2. A display support formed from a one piece blank of resilient sheetmaterial such aspaperboard folded to provide an open rectangular framehaving upper and lower walls and end walls, said upper and lower wallsrespectively comprising an outer primary panel, a first channel memberintegrally attached along a fold line to one side of said primary paneland disposed in superposed relation to and opening toward said primarypanel with the bight portion of said channel member providing asecondary panel spaced inwardly from and parallel with said primarypanel, and a second channel member in tegrally attached along a foldline to the other side of said primary panel and enclosing said firstchannel member and providing a tertiary panel spaced inwardly from andparallel with said secondary panel.

3. A display support formed from a one piece blank of resilient sheetmaterial such as paperboard folded to provide an open rectangular framehaving upper and lower walls and end walls, said upper and lower wallsrespectively comprising an outer primary panel, a first channel memberintegrally attached along a fold line to one side of said primary paneland disposed in superposed relation to and opening toward said primarypanel with the bight portion of said channel member providing asecondary panel spaced inwardly from and parallel with said primarypanel, and a second channel member integrally attached along a fold lineto the other side of said primary panel and enclosing said first channelmember and providing a tertiary panel spaced inwardly from and parallelwith said secondary panel, the front and back panels of said secondchannel member seating on and being secured to the front and back panelsof said first channel member.

4. A display support formed from a one piece blank of resilient sheetmaterial such as paperboard folded to provide an open rectangular framehaving upper and lower walls and end walls respectively comprising anouter primary panel, a secondary panel spaced inwardly from and parallelwith said primary panel, and a tertiary panel spaced inwardly from andparallel with said secondary panel, said secondary panel beingintegrally attached along a fold line to one side of said primary paneland said tertiary panel being integrally attached along a fold line tothe other side of said primary panel.

5. A display support formed from a one piece blank of resilient sheetmaterial such as paperboard folded to provide an open rectangular framehaving upper and lower walls and end walls respectively comprising anouter primary panel, a first channel member integrally attached along afold line to one side of said primary panel and disposed in superposedrelation to and opening toward said primary panel with the bight portionof said channel memberproviding a secondary panel spaced inwardly fromand parallel with said primary panel, and a second channel memberintegrally attached along a fold line to the other side of said primarypanel and enclosing said first channel member and providing a tertiarypanel spaced inwardly from and parallel with said secondary panel.

6. A display support formed from a one piece blank of resilient sheetmaterial such as paperboard folded to provide an open rectangular framehaving upper and lower walls and end walls respectively comprising anouter primary panel, a first channel member integrally attached along afold line to one side of said primary panel and disposed in superposedrelation to and opening toward said primary panel with the bight portionof said channel member providing a secondary panel spaced inwardly fromand parallel with said primary panel, and a second channel memberintegrally attached along a fold line to the other side of said primarypanel and enclosing said first channel member and providing a tertiarypanel spaced inwardly from and parallel with said secondary panel, thefront and back panels of said second channel member seating on and beingsecured to the front and back panels of said first channel member.

References Cited in the file of this patent UNITED STATES PATENTS2,349,241 Arneson May 23, 1944 2,399,537 Belden Apr. 30, 1946 2,654,469Fulmer Oct. 6, 1953 2,713,452 Williamson July 19, 19,55

, FOREIGN PATENTS 575,029 France Apr. 11, 1924 431,983 Italy Mar. 10,1948

